‘Instagram hotspots’ have become increasingly popular with people now planning out their day trips and holidays around the most popular Instagrammable hotspots. How pretty a destination will look on Instagram is a deciding factor for some when deciding where to go on holiday or for lunch, and even cafes are now decorating with Instagram at the forefront of their mind.
There was a recent survey undertaken by a holiday home insurance company called Schofields Insurance which revealed that ‘how Instagrammable the holiday would be’ was identified as the number one motivator for millennials when they are deciding on their holiday plans. The concern as to how holiday snaps would appear online proved more of a motivating factor than the opportunities to immerse themselves in the local culture and sightseeing. The pressure to look like you have the perfect life online is starting to affect real life decision and it’s got me thinking about how Instagrammable my travel is.
I’ve realised that I do take certain photos in specific poses such as the ones I’ve included in the post specifically for Instagram, however I’m glad that my decision of where I want to travel to on holiday is solely based on my interest in the city and country.
Commenting on the findings, Phil Schofield, Head of Inbound Marketing at Schofields said: “I have to admit to being a little astonished by these results. We have recently seen a lot of news coverage around how millennials are making more and more decisions guided by how their life would appear online and so we thought we would see how much they let their portrayed social media presence affect their real life. To see how the holiday snaps appear online being identified as the number one reason to choose a holiday destination really did take us all a little bit by surprise.”
After discovering these findings I’ve made a promise to myself to continue to holiday in places that I genuinely want to visit and not care about what other think or how it will look on Instagram. I actually don’t usually post whilst I’m away and wait until I get back, as it’s the perfect time disconnect from the online world and enjoy real life.